Renault’s Smoke & Sex Ad

Sex sells! So Renault is using most of people’s 2 favorite activities to sell the 7 passenger Renault Grand Scenic: Sex and Smoking. As our friends over at Jalopnik said, this commercial would never fly in the U.S. I mean come on, they banned the TV ad with Paris Hilton eating a cheeseburger and washing a car. Put it this way, the Renault commercial does not appeal to the soccer moms. Unless you’re planning on having an orgy, we wouldn’t recommend this Grand Scenic. It’s too Windstarish!

Posted by Dani

Via: Jalopnik

Renault Twingo: French Supermodel Leticia Casta Used To Draw In Young Men

To attract younger, male buyers Renault has hired popular fashion model, Leticia Casta, for an Internet marketing campaign for the all new Twingo that just went on sale in Europe. In an effort to explore a new market, but maintain their original target of middle age women, visitors going to www.laffairetwingo.com (French only) will have the honour of helping Casta recover her stolen Twingo in a short internet film called "L'affaire Twingo".

People who complete the game can qualify to win a new Twingo. Since the French-language site launched its marketing campaign, they have received more than 700,000 visitors. The completely new Twingo will go on sale June 15th. Using the supermodel to sell products is a marketing strategy dating back to Cindy Crawford and Pepsi. It’s a fool proof tactic. A beautiful woman is sure to grab someone’s attention. However between you and me, a 150Hp+ Twingo RS would more than do the trick. -Check out all six episodes after the jump

Posted by Dani

Episode 1: Le diner

Episode 2: Soupcon

Episode 3: Doom's

Episode 4: Roman rose

Episode 5: Puppet master

Episode 6: : C.Q.F.D.

Via: Automotivenews Europe

Renault Laguna III Promo Video

Along with preliminary specs and photos Renault also released a two-and-a-half long video featuring static shots of its new D-Segment sedan/station model that’ll compete against the like of the VW Passat and Ford Mondeo. The new Laguna Sedan and Wagon will be unveiled to the public at September's Frankfurt Motor Show with sales scheduled to start in Europe from October 2007. Read more about the Laguna III here.

Technorati: Renault+Laguna, Renault, Carscoop, cars, autos, vehicles