Fiat Re-Designs Its UK Site

In partnership with AKQA, a digital consulting agency, Fiat unveiled today its brand new UK website at www.fiat.co.uk. As you can see from the screenshots that we downloaded, the Italians did a pretty fine job in the artistic department, but then again what else did you expect from the people who designed the Grande Punto and the 500… Moreover, Fiat added a bundle of goodies including a one-screen car configurator with eschews drop-down menus, pages of options and small images, all on one screen. -Continued: Click "Read More..." below

Built entirely for broadband, the site also features full-screen 360° images of the interiors and exteriors of the cars, combined with a tailored voiceover to give potential customers an audio-visual tour of every model. Other goodies include the ability for visitors to contact with Fiat Customer Services and book or confirm a test drive, request maps for directions and model brochures, in real-time. We hopped over at Fiat.co.uk and fiddled around with the site. Quite interesting, though we have to admit that it seemed kind of slow.