World Health Organization’s Innovative Road Safety Campaign

On the occasion of the First United Nations Global Road Safety Week (23-29 April, 2007) ,the World Health Organization (WHO) launched a series five posters dubbed “Road Marks” promoting action on helmets, drink-driving, speeding, seat-belts, and visibility. According to WHO, more than 40% of all road traffic deaths occur among people aged 0–25 years. The posters invite young people in an innovative way to be part of the solution by wearing a helmet, never drinking and driving, never speeding, always wearing a seat-belt and trying be seen on the road. -See the rest of the posters after the jump